intentional + limited artist-designed slow fashion based in LA, worn worldwide for magical girls, by magical girls intentional + limited artist-designed slow fashion based in LA, worn worldwide for magical girls, by magical girls

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new season, softer than ever

Innately Soft by Design.
Wear your heart on your sleeve,
weaponize your softness

Easy fits, gentle fabrics, and colors that make getting dressed the best part of your day. Designed slow, worn often.

Featured

This week's soft picks

New

Cloud Tee

$38

Lilac Wrap Dress

$64
Bestseller

Sky Wide-Leg Pants

$56

Sunshine Cardigan

$72
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Get first dibs on new soft things

One email a week, mostly new arrivals and the occasional discount code. No noise.